BRANDING FOR START-UPS
Never underestimate the power of a good brand story - it's the backbone of all great brands*. And a prerequisite for a successful pitch.
While a strong brand story won't save you from a bad idea or protect you from bad business decisions, it can certainly help you avoid some of the most common start-up/scale up pitfalls. It also helps protect you if you do make a mistake.
A strategic brand storytelling platform can help you raise funding, be a strong leader, recruit successfully, be a better employer, turbo-charge your sales, launch with a bang (not a fizzle) and be an effective marketer.
We're not talking about a War-&-Peace style guide or a bigger-than-Ben-Hur six-month project.
We just want you to figure out how to make people understand what you do, and why. Once you have it, telling it will become second-nature.
just do this:
Make sure your brand transcends your product. Look beyond the technical specs of your offering to find out how it changes people's lives.
Know your audience! You have a wider audience than just your customers. Who do you want to know about you, why should they care about you, and how will they find you?
Inside-out is backwards! Stop yourself every time you say (or think):
"We want, we need, we will."
Instead ask: "What do people need? What problems to they have? How can we help?
Get a personality
Bring your brand to life! Your brand needs human traits. Who are you when you post on social, give a presentation or take a sales meeting?
What's the story?
Your brand needs a narrative that resonates with audiences no matter where they are on their journey. It should express why you exist, what you believe in, how you make a difference.
ENjoy the ride!
Get it right from the very start and you'll never look back. No last-minute scrambling to "brand" yourself because an investor "doesn't get it", or panicking over putting together a kick-arse pitch deck.