BRANDING FOR START-UPS
Never underestimate the power of a good brand story - it's the backbone of all great brands*. And a prerequisite for a successful pitch.
While a strong brand story won't save you from a bad idea or protect you from bad business decisions, it can certainly help you avoid some of the most common start-up/scale up pitfalls. It also helps protect you if you do make a mistake.
A strategic brand storytelling platform can help you raise funding, be a strong leader, recruit successfully, be a better employer, turbo-charge your sales, launch with a bang (not a fizzle) and be an effective marketer.
We're not talking about a War-&-Peace style guide or a bigger-than-Ben-Hur six-month project.
We just want you to figure out how to make people understand what you do, and why. Once you have it, telling it will become second-nature.