BRANDING FOR START-UPS

CAN.

YOU.

AFFORD.

NOT.

TO?

Never underestimate the power of a good brand story - it's the backbone of all great brands*. And a prerequisite for a successful pitch.

While a strong brand story won't save you from a bad idea or protect you from bad business decisions, it can certainly help you avoid some of the most common start-up/scale up pitfalls. It also helps protect you if you do make a mistake.

A strategic brand storytelling platform can help you raise funding, be a strong leader, recruit successfully, be a better employer, turbo-charge your sales, launch with a bang (not a fizzle) and be an effective marketer. 

*

We're not talking about a War-&-Peace style guide or a bigger-than-Ben-Hur six-month project.

 

We just want you to figure out how to make people understand what you do, and why. Once you have it, telling it will become second-nature.

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just do this:

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Think bigger

Make sure your brand transcends your product. Look beyond the technical specs of your offering to find out how it changes people's lives.

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Who cares?

Know your audience! You have a wider audience than just your customers. Who do you want to know about you, why  should they care about you, and how will they find you? 

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THINK Outside-in

Inside-out is backwards!     Stop yourself every time you say (or think):

"We want, we need, we will." 

Instead ask: "What do people need? What problems to they have? How can we help?

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Get a personality

Bring your brand to life! Your brand needs human traits. Who are you when you post on social, give a presentation or take a sales meeting?

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What's the story?

Your brand needs a narrative that resonates with audiences no matter where they are on their journey. It should  express why you exist, what you believe in, how you make a difference.

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ENjoy the ride!

Get it right from the very start and you'll never look back. No last-minute scrambling to "brand" yourself because an investor "doesn't get it",  or panicking over putting together a kick-arse pitch deck.

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We'll even thrown in a set of steak knives!