we are house of harvey
WHAT WE BELIEVE IN
WHAT WE DO
WHY WE DO IT
HOW WE ARE DIFFERENT
Deconstruct, reframe & re-interpret brands so they can be the best they can be
Real brands for real people
So audiences don’t suffer, and brands don’t languish in mediocrity
We just are. We really will disrupt your thinking, challenge your organisation, question your processes and re-shape your story
TOUCH
WHY INVEST IN BRANDING?
BRAND VALUE
BRAND IS AN ASSET
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Stay competitive
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Boost shareholder value
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Increase market share
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Raise price points
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Create a protective buffer
CUSTOMER EQUITY
BUILD RELATIONSHIPS
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Better awareness
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Improved brand preference
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Rewarding experiences
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Build trust
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Earn loyalty
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Create ambassadors
ORGANIZATIONAL EXCELLENCE
UNITE & STREAMLINE
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Build the right culture
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Improve processes
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Save time & money
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Attract/retain talent
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Maintain consistency
BRAND DEVELOPMENT
FUTURE-PROOF YOURSELF
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Stay relevant and viable
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Be more agile
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Foresee issues
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Adapt quicker
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Don’t limit your brand
OUR SUPER-DOOPER TOOLBOX
AUDIENCE ANALYSIS
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DIGITAL BODY- LANGUAGE ANALYSIS
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BEHAVIOURAL
PSYCHOLOGY
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SENTIMENT ANALYSIS
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OPINION VS ACTION ANALYSIS
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TREND AND FRAMING ANALYSIS
STRATEGIC BRAND ANALYSIS
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BRAND AUDIT
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PERSONA ANALYSIS
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BRAND STRATEGY
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BRAND EXPRESSION
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LANDSCAPE ANALYSIS
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VALUE DIVE
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MARKETING & COMMS STRATEGY
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CRISIS MANAGEMENT
ORGANISATIONAL CONSULTING
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PROCESSES
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TRAINING
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POTENTIALS ASSESSMENT
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RISK ASSESSMENTS
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TEAM STRUCTURES
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TALENT ANALYSIS
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MEASUREMENT
CREATIVE CONCEPTS
THE WAY WE WORK
DECONSTRUCT
1
WE BREAK DOWN AND AUDIT YOUR BRAND’S:
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VISION
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MISSION
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VALUES
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MESSAGING
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PERSONA
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CONTENT
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POSITIONING
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PERCEPTION
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AUDIENCE JOURNEY
RE-INTERPRET
WE REINTERPRET AND REBUILD YOUR BRAND’S:
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PURPOSE
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STRATEGY
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STORY
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PERSONA
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SEGMENTATION
3
RE-FRAME
WE RE-ASSESS YOUR
BRAND’S CONTEXT WITH THE OUTSIDE WORLD:
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AUDIENCE
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COMPETITIVE LANDSCAPE
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MARKET DRIVERS
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TRENDS
2
RE-ACTIVATE
WE HELP YOU PUT
YOUR UPDATED BRAND INTO ACTION INTERNALLY AND EXTERNALLY VIA:
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ORGANISATIONAL DESIGN
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CHANGE COMMUNICATION
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PROCESSES
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CHANNEL STRATEGIES
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CONTENT PLANNING
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CONCEPT DEVELOPMENT
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CAMPAIGNS
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RISK MANAGEMENT